The popular outdoor store RE announced it will close its doors on both Thanksgiving Day and Black Friday 2016.
Under the campaign name #OptOutside REI is hoping to celebrate “the people who dedicate their lives to the outdoors.”
“This year, REI will shut down on both Thanksgiving and Black Friday because fundamentally we believe that being outside makes us our best selves – healthier and happier, physically and mentally. But as a nation we’re still spending over 90 percent of our lives indoors and it’s a trend we need to tackle,” said REI CEO Jerry Stritzke in the release. “I love that there is a community of people in this country who dedicate their lives to that mission, so together, we are asking America ‘Will you go out with us?’”
“The moment we announced our decision last year, people who build their lives around the outdoors really embraced the idea of reclaiming Black Friday. It took on a life of its own and became about much more than REI. #OptOutside should be a platform for the nonprofits and public servants who are on the front lines of the outdoor community. They’re the ones who make the outdoors accessible for everyone. That’s why, from today onward, we’re going to lift them up as the official spokespeople for #OptOutside,” Stritzke said.